The introduction of travel apps inside ChatGPT marks a major shift in how trip planning will operate. This isn’t about showing hotel cards or redirecting users to an OTA. It’s about the migration of the entire travel decision workflow into AI-native environments. As conversational assistants move closer to becoming autonomous orchestration engines, destinations, travel brands […]

A traveler sits on the couch, phone in hand, thinking about the weekend ahead. Instead of typing a query into Google, they ask ChatGPT for options, scroll TikTok for inspiration, and open Reddit to see what people actually say. Each action feels natural. Yet none of it touches the traditional search results that once shaped […]

The conversations we’ve had with marketing leaders this year feel noticeably different.The novelty rush around AI is over. Curiosity hasn’t disappeared—if anything, the tools are more impressive than ever—but the mood has shifted. CMOs no longer want demos. They want dependable systems. They’re asking what actually delivers results, what fails quietly in the background, and […]